The Real Scoop on Tobacco
Notes to the Teacher
 |
You have been hired by the parents of Icabod, a sixth
grade student. They suspect their child of smoking or
about to start. He's gone through D.A.R.E. and listened
to the lectures of his parents and teachers. However, he
thinks they are all just handing him a line. After all,
he sees lots of adults smoking and figures it isn't
really so bad. In fact, he thinks it's pretty cool. But
he might listen to you. After all, you're his peer.
That's what his parents are counting on. They've hired
you to convince him to quit smoking. To do so, you must
show your commitment to the fight against youth using
tobacco and create a memorable message for him. Do a good
job - it could be a matter of life and death. |
The Task
Your client's son doesn't particularly like to read, so you
must approach him in a more creative way. He is, after all, much
like you, a member of the MTV generation. He'll listen to a rap
song; he'll hang a poster in his room. But to earn his respect,
you must first demonstrate your knowledge of tobacco and your
commitment to fight its use by young people. So here's what
you're being paid to do:
- Become an expert about tobacco use and issues surrounding
its use.
- Create an ad or poster that visually conveys the message
you want to get across.
- Demonstrate your commitment to fight tobacco use by
writing a letter to a tobacco company and an editorial
for the local paper.
- Get Icabod's attention and give him a memorable message
using a music video, skit, or TV commercial.
The Process
- Determine how you will organize information in your
journal. You will use this to record all information and
activities throughout the project, including a log of
your daily activities, brainstorming questions, notes
from research, comments from other students, drafts of
project tasks, etc.
- Conduct research on tobacco and respond to the following
questions:
- What diseases are caused by smoking cigarettes?
smoking cigars? chewing tobacco?
- What influences people to smoke?
- What keeps them smoking?
- What are the facts about nicotine?
- What can you find out about the tobacco industry?
- Identify and explain the significance of recent
court cases involving the tobacco industry.
- Collect any other interesting or important facts.
- In your journal, brainstorm the position and supporting
facts you will use to convince Icabod to stop smoking.
- Collect tobacco ads, posters, etc. and analyze them using
the following questions:
- What graphic design techniques did they use to
appeal to you?
- What does the ad say directly?
- What does it say indirectly (hinting,
suggesting)?
- Who do you think this advertisement is designed
to interest? How does it do this?
- Based on your research, design an advertisement or poster
to convey your message about tobacco use. Consider
analyzing any ads aimed at your age level for techniques
graphic designers use to attract you. Use these
techniques in your ad to promote your position on tobacco
use.
- Spread the word by writing an editorial to your local
newspaper making a persuasive statement about one of the
issues related to youth using tobacco. To get a feel for
style and format of this type of writing, read a variety
of editorials published in newspapers or magazines. Does
the editorial convince you to agree with the author's
position? If so, how was it convincing? If not, why
wasn't it convincing? How can you relate this to your
task of writing an editorial?
- Go directly to the source! Write a letter to tobacco
companies stating your concerns for their impact on
youth. Support with facts from your research and ad
analysis.
- Give a message that'll stick! Determine how you will
convince Icabod to quit smoking. Select from the
following presentation ideas or propose your own idea.
Regardless of your approach, you need to be convincing,
relate important facts, and connect with your audience.
You can create a:
- song and a music video for it
- skit using a scenario related to youth using
tobacco
- TV commercial
- Prepare a presentation to Icabod and his parents in which
you can offer your letters and ad/poster as testimony to
your knowledge and commitment. Then deliver your message
to Icabod in a way he won't forget!
- Present your final product to Icabod and his parents on a
designated "Youth Against Tobacco" day in your
class.
Resources
Below are some sites that will help you accomplish your tasks.
Many have links to additional sites. Stay focused on your tasks,
however, and know what you are looking for, or you can waste a
lot of valuable time.
Master Anti-Smoking Page
is a great resource for links to organizations working to combat
the smoking habit. It also provides a way to ask an expert
specific questions. You'll need to scroll down quite a bit to
find the Anti-Smoking page listed under "Specialty Pages -
General Interest".
American Cancer Society
is the site specifically targeting tobacco control. It provides
facts about smoking cigars and includes a position statement and
cigar fact sheet.
Quit-Net is a site by
the Massachusetts Tobacco Control Program with information on how
to quit, resources, news items, and great links.
The Learning Trip has
easy-to-understand information on the physical reasons people
continue to smoke and on nicotine's effects on various parts of
the body.
If Tobacco Ads
Really Told the Truth is a fun site showing kids' versions
(parodies) of tobacco ads.
Campaign for Tobacco
Free Kids includes information about recent legislation
(laws) and policies. Be sure to check out the "Kid's
Corner". It's written just for you!
Adverse
Effects of Smoking has some interesting information -
including a picture of a smoker's lung.
Learning Advice
Feedback: Get feedback from at least two other people
while each part of your project is still in rough draft form.
Have them record their feedback (what's good, suggestions for
improvement) in your journal. Record your reaction to their
feedback and any changes you made based on their suggestions.
Writing a song: If you're having trouble designing both
the music and lyrics, pick out a catchy tune or a popular song to
which you can rewrite the lyrics.
Performing: Determine whether you would prefer to act
out your presentation live or videotape it. If you choose to
videotape it, become familiar with the functions of your
camcorder, storyboard the presentation, and determine effective
shooting techniques.
Evaluation
Use the following questions to evaluate the quality of your
work:
- Were you able to put together accurate and current
information about the effects of using tobacco?
- Is your journal complete, including notes, feedback from
others, log of activities, etc.
- Is your poster creative, appealing, and professional
looking?
- Does your skit get your point across? Is it
thought-provoking and interesting to watch?
- Is your letter to the tobacco company written in proper
form and expressing a clear opinion substantiated by
facts?
- Is your editorial to the newspaper written in proper
form? Is it persuasive and supported with facts?
Reflection
- Do you feel this was an effective learning experience?
Explain.
- How did you determine which information was helpful and
accurate?
- If you were doing this activity again, what would you do
differently?
- What suggestions or hints would you offer to future
students doing this WebQuest?
Conclusion
What have you learned about the effects of tobacco that you
didn't really know before? In what ways has this project affected
you and your opinion about smoking and other forms of tobacco
use?
Extension
Find out about smoking laws in your state and city. If there
are laws restricting smoking, what are the restrictions? Why do
you think these law were enacted? What impact do they have on you
and your community? Write to your council members supporting or
urging action.
Lesson Title: The Real Scoop on Tobacco
Curricular Area: Health
Grade Level: 5-9
Goal/Purpose: To give students the
opportunity to apply and make sense of the myriad of information
available regarding tobacco and to be able to personalize it so
that the information can aid them to make better decisions
regarding their health.
- learn to identify the effects of tobacco on different
parts of the body.
- understand the influences that promote drug use including
peer pressure, advertising, etc.
- develop and use interpersonal and other communication
skills such as assertiveness, refusal, etc.
- become aware of the legal issues concerning tobacco use.
- identify ways of obtaining help to resist pressure to use
(or to quit using) tobacco.
(quoted from the California Health
Framework, 1994)
Interdisciplinary Connections: Language Arts,
Visual and Performing Arts
Length of Lesson: 2-3 weeks
Materials:
- notebooks/journal for note-taking and organization
- magazines full of ads
- newspapers that have a kid editorial section
- names and addresses of tobacco companies
- camcorder (optional)
- tape player/recorder
- poster paper
- markers, glue, etc.
Teacher Resources:
- A
List of Tobacco Industry Addresses
- Tobacco BBS
(Bulletin Board System) is a free resource center
focusing on tobacco and smoking issues. It features
tobacco news, information, assistance for smokers trying
to quit, alerts for tobacco control advocates, and open
debate on the wide spectrum of issues concerning tobacco,
nicotine, cigarettes and cigars.
- Here's Looking at You, 2,000 6th grade drug
prevention program published by Comprehensive Health
Education Foundation. Lesson 3 deals with smoking; lesson
4 deals with chewing tobacco; lesson 6 deals with
advertising.
- Microsoft Encarta '95 CD - look under
"Smoking."
Prerequisite Learning: students need to be
comfortable with the following skills or supported throughout the
process:
- cooperative learning skills
- willingness to solicit and consider constructive
criticism
- note-taking and organizational strategies
- letter writing skills (format and style)
- ability to identify and target different audiences
- ability to use Internet resources
Suggestions:
- Organize the students into small groups. Discuss the
advantages of dividing up responsibilities. Be clear in
what your expectations are for individuals and groups.
- When presenting this project, provide students with a
copy of the project to include in their journal. Conduct
a brainstorming session to determine organizational
strategies for notebooks, materials, computer use, etc.
- Conduct small group or whole class sessions throughout
the project to provide support on various activities and
peer feedback opportunities.
- Arrange a "Youth Against Tobacco" day in your
class/school. Ask administrators or parents to
participate as Icabod and his parents and have students
present their products. Provide opportunities for
students to share their projects beyond the classroom
with their school, parents, and community.
Written by Ginger Nehls,
teacher at Magnolia Elementary School, Upland Unified School
District.
Questions, comments, and suggestions may be addressed
to: itdc@sbcss.k12.ca.us